Growth Playbooks

Step-by-step frameworks
for every growth challenge.

Not advice. Not inspiration. Actual process. Each playbook gives you a numbered sequence of actions, so you know exactly what to do and in what order.

16+
Playbooks available
6
Growth dimensions covered
~85
Min avg. to complete
15 playbooks
All Playbooks
01
Acquisition Growth · $9.99
Reducing your CAC without sacrificing volume
A systematic process to audit where your acquisition spend is inefficient, identify your highest-leverage channel, and restructure spend for better returns.
A channel-by-channel CAC breakdown
A reallocation plan for your top 2 channels
A tracking dashboard template
6 steps · ~75 min
Unlock
02
Retention Foundation · $4.99
Churn diagnosis: find what is breaking before it compounds
Walk through a structured analysis of your churn patterns, identify the leading indicators of departure, and build an early-warning system for at-risk customers.
A segmented churn rate by cohort
3 leading indicators mapped to your data
An at-risk customer alert system
5 steps · ~55 min
Unlock
$
03
Revenue Advanced · $14.99
How to raise your prices without losing customers
A step-by-step process for testing price elasticity, communicating a price increase to existing customers, and structuring the rollout to minimise churn risk.
A price elasticity test for your top tier
A customer communication script
A phased rollout plan with churn guardrails
7 steps · ~90 min
Unlock
04
Acquisition Growth · $9.99
Building a referral programme from zero
Design, launch, and measure a referral system that turns your best customers into a consistent acquisition channel. Includes incentive structure templates.
A designed incentive structure ready to launch
Referral email sequence (3 templates)
A measurement framework for referral ROI
6 steps · ~80 min
Unlock
05
Brand Advanced · $14.99
Rebuilding your brand positioning in a weekend
A focused process for founders who have outgrown their original positioning. Clarify who you are for, what makes you different, and how to communicate both.
A single-sentence positioning statement
A differentiation map vs. 3 competitors
Updated messaging for homepage + pitch
8 steps · ~120 min
Unlock
06
Retention Foundation · $4.99
Building a retention email sequence that actually works
Design the five core lifecycle emails that move new customers toward habit, catch at-risk customers before they leave, and bring lapsed customers back.
5 email templates ready to deploy
A trigger map for each lifecycle stage
Subject line A/B test framework
5 steps · ~70 min
Unlock
07
Operations Advanced · $14.99
Hiring your first salesperson: what to do before, during, and after
A checklist-driven playbook for founders preparing to hand off sales. Covers process documentation, hiring criteria, onboarding structure, and how to measure early success.
A documented sales process ready to hand over
A scorecard for evaluating first-hire candidates
A 30-60-90 day ramp plan template
9 steps · ~110 min
Unlock
Premium Collection: 8 additional playbooks Included with every Premium subscription. No individual purchase required.
View Premium Plans
Premium Only
Advanced playbooks for scaling founders.

Eight deeper frameworks covering the challenges that come once the fundamentals are in place. Strategy, digital, and advanced operations. All included in your Premium plan.

P01 Premium Only
Revenue
Upsell and cross-sell engine: turning customers into bigger customers
Design a systematic process to identify your best upsell opportunities, build the offer architecture, and deploy sequences that grow revenue without growing CAC.
7 steps · ~85 min Upgrade to access
P02 Premium Only
Acquisition
Content-led acquisition: building a flywheel that compounds
Build a content system that attracts your ICP organically, converts readers into leads, and grows without depending on paid spend or constant creation.
8 steps · ~100 min Upgrade to access
P03 Premium Only
Revenue
Freemium-to-paid conversion: finding and removing the blockers
Identify the activation triggers that predict conversion, remove the friction killing them, and build the nudge sequences that move free users across the line.
6 steps · ~70 min Upgrade to access
P04 Premium Only
Digital
Landing page conversion audit: fix the friction that kills your rate
A structured 47-point diagnostic to find and eliminate the specific friction points that are suppressing your conversion rate across every key page.
5 steps · ~60 min Upgrade to access
P05 Premium Only
Retention
Customer onboarding that sticks: designing the critical first 30 days
Design an onboarding sequence that maximises activation, builds habit, and eliminates the early churn most businesses have accepted as inevitable.
6 steps · ~75 min Upgrade to access
P06 Premium Only
Acquisition
Building your first growth loop: from one-time sales to compounding
Map the loops already embedded in your business model, systematise them, and build the infrastructure to measure and accelerate their cycle time.
7 steps · ~90 min Upgrade to access
P07 Premium Only
Strategy
Product-market fit diagnostic: where you are, what is missing
A structured set of tests to assess where you sit on the PMF spectrum, identify the specific gaps, and define the changes that close them before you scale.
8 steps · ~105 min Upgrade to access
P08 Premium Only
Strategy
Competitor analysis that drives decisions, not just slides
Turn competitor intelligence into positioning decisions, pricing insights, and acquisition opportunities your rivals are missing. A practical intelligence framework.
6 steps · ~65 min Upgrade to access

What is a playbook?

A playbook is a structured, repeatable process for solving a specific growth problem. Every step is numbered. Every decision point is explained. You do not need to figure out the approach; you just need to execute it.

01

Pick your challenge

Choose the playbook that matches your current growth constraint: acquisition, retention, pricing, brand, and more.

02

Follow the steps

Each playbook gives you a numbered sequence with clear inputs, actions, and decision criteria. No interpretation required.

03

Track your progress

Return to Dashboard to see how your score changes as you work through the playbook.

01
Define your ICP
02
Identify outreach channels
03
Build your first pipeline
04
Qualify and close
05
Extract learnings
Acquisition Freemium ~60 min
Getting your first 100 customers: the founder's complete playbook
Most advice on early customer acquisition is too vague to act on. This playbook gives you a concrete, step-by-step process for identifying your ideal first customers, reaching them through channels that work before you have an audience, and converting them without a sales team.
What you will walk away with
A defined ICP with 5 specific customer attributes
A working outreach sequence for your top 2 channels
A repeatable qualification framework to stop wasting time on bad-fit prospects
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Freemium Playbook
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