Growth Impact Calculator

Enter your current metrics, adjust the improvement scenarios, and see exactly how much additional revenue you could unlock over the next 12 months.

Takes 60 seconds
Real-time calculations
No sign-up required

Your Current Metrics

Monthly Recurring Revenue (MRR) $10,000
Active Customers 50
Monthly Churn Rate 5.0%
% of customers who cancel each month
Customer Acquisition Cost (CAC) $200
New Customers per Month 10

Improvement Scenarios

Move the sliders to model what happens when you improve each area.

Reduce Monthly Churn by
−2.0%
12-month impact: $0
Reduce CAC by
−20%
12-month impact: $0
Increase Revenue per Customer by
+10%
12-month impact: $0
Total 12-Month Revenue Impact
$0
additional revenue you could unlock
Current ARR
$120,000
Projected ARR
$120,000
Impact Breakdown
Churn Reduction
$0
CAC Savings
$0
Revenue per Customer
$0
Month-by-Month Projection

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How the calculator works

01

Enter your baseline

Input your current MRR, customer count, churn rate, and CAC. These form the foundation of your revenue model.

02

Model improvements

Slide each scenario to model realistic improvements. Even small gains in churn or CAC compound significantly over 12 months.

03

Execute with a playbook

Each scenario maps to a specific playbook — a step-by-step action guide to achieve that improvement in your business.

The playbooks that drive this impact

Each improvement scenario above has a dedicated playbook with numbered steps, decision criteria, and real benchmarks.