Growth report27 Oct 2026
Example Co.
Building · B2B · Sales-led · Recurring (subscription) · 46 applicable requirements · Growthmarkt Model™, Governance lens · audit of 14 Oct 2026
Part 1Summary
Executive summary
Growth runs at Level 3, Defined. 5 critical gaps hold it back; closing them adds 10.2 points. 6 tasks in the model’s order reach level 4, Managed. On the dates set, it gets there by 21 Dec 2026.
Governance Score64/100Fair+12 since 14 Jul
MaturityL3Defined
Proof18/64points backed by evidence
Critical controls3/8proven · 5 open
Findings5/24critical, of all findings
Decisions for leadership
- Name one accountable owner for growthA leadership decision, not a task: until someone owns growth end to end, every other gap waits on it.
- Unblock: Reconcile platform and CRM conversions monthlyAgency has not handed over the data export
- Confirm 9 pieces of evidenceDeclared work counts as proven only after the executive sponsor confirms it, one click each in the Inbox.
Key observations
- 2 domains are below 50: Definitions and funnel (19), Experimentation (25). Start with Definitions and funnel: measurement and reporting are only as reliable as the definitions under them.
- 18 of 64 points are proven. Only 18 points are backed by evidence. Treat 64 as a ceiling until more of it is.
Part 2Where we stand
Dimension map and maturity by domain
Definitions and funnelL1 AD HOC
19
ExperimentationL2 EMERGING
25
–
Measurement and dataL3 DEFINED
55
Retention and expansionL3 DEFINED
57
–
Ownership and operating rhythmL3 DEFINED
63
Compliance and consentL3 DEFINED
70
AcquisitionL4 MANAGED
79
–
Conversion and salesL4 MANAGED
79
–
Technology stackL4 MANAGED
88
–
Reporting and visibilityL4 MANAGED
88
–
Strategy and targetsL5 OPTIMISED
90
ProvenDeclaredPartial creditGap
Left: 11 domains against the same model. Right: how each domain’s score is made (proven, declared, partial credit, gap), its maturity level, and its critical controls (red open, amber declared, green proven).
Critical controls
- CMP-02OpenKeep non-essential tags off until consent
- DEF-01OpenWrite the Definition Card
- MEA-02OpenTrack key conversions as events
- OWN-01OpenName one accountable owner for growth
- OWN-06OpenOwn your ad, analytics and CRM accounts
- CMP-01ProvenPublish a privacy notice that meets the law
- MEA-01ProvenInstall analytics with a named owner
- STR-01ProvenWrite the annual growth goal
Score against proof
The company sits in starting out: much of the model is not yet in place, and most of what is reported is not yet backed by evidence.
Executive view against measured
DomainL1L2L3L4L5Gap
Definitions and funnel
+2 levels
Acquisition
−1 level
Ownership and operating rhythm
+1 level
Strategy and targets
−1 level
Compliance and consent
Match
Conversion and sales
Match
Experimentation
Match
Measurement and data
Match
Reporting and visibility
Match
Retention and expansion
Match
Technology stack
Match
MeasuredExecutive view
The executive view is higher than measured in 2 domains and lower in 2. The widest gap is Definitions and funnel: seen as Level 3, measured at Level 1.
Findings
Each applicable requirement not in place. Critical: a critical requirement for this company. Major and minor follow the requirement’s place in the model. The plan on the next page turns them into actions.
5Critical
18Major
1Minor
- Critical Keep non-essential tags off until consentCMP-02 · Answered: Informal
- Critical Write the Definition CardDEF-01 · Answered: Informal
- Critical Track key conversions as eventsMEA-02 · Answered: Informal
- Critical Name one accountable owner for growthOWN-01 · Answered: Informal
- Critical Own your ad, analytics and CRM accountsOWN-06 · Answered: Partly in place
- Major State the counting unit for each stageDEF-02 · Answered: Not in place
- Major Write the marketing-to-sales handoff ruleDEF-04 · Answered: Not in place
- Major Define experiments before launchEXP-02 · Answered: Not in place
- Major Reconcile platform and CRM conversions monthlyMEA-05 · Blocked: Agency has not handed over the data export
- Major Calculate stage conversion with your definitionsDEF-06 · Answered: Informal
- Major Collect and review churn reasonsRET-04 · Answered: Informal
- Major Calculate customer acquisition costACQ-02 · Answered: Partly in place
- Major Store consent status with each contactCMP-04 · Answered: Partly in place
- Major Define pipeline stages with entry criteriaCNV-02 · Answered: Partly in place
10 more findings in the app.
Part 3The plan
The plan, phase by phase
| Phase | Tasks | Effort | Points | Score |
|---|---|---|---|---|
| 1. Close the critical gapsEvery critical requirement in place, with what it depends on. These carry the most weight in the Governance Score. | 5 | 6 | +10.2 | 64 → 74 |
| 2. Reach level 4, ManagedThe fewest further tasks, in the model’s order, that take the Governance Score to maturity level 4. | 1 | 1 | +2.9 | 74 → 77 |
| 3. Complete the modelThe remaining requirements: depth and resilience across every domain. | 18 | 27 | +23.1 | 77 → 100 |
Trajectory
Solid: completed audits. Dashed: the score the open tasks reach on their due dates. 10 open tasks have no due date.
Execution
- Done
- 0/24
- In progress
- 2
- Blocked
- 1
- Open tasks with an owner
- 14/24
- Critical tasks without an owner
- 0
- Overdue
- 0
- Evidence waiting for confirmation
- 9
Next priorities
| # | Task | Requirement | Points | Owner · due | Status |
|---|---|---|---|---|---|
| 1 | Write the Definition Card CriticalWhen teams define a lead differently, every report is an argument. | DEF-01Definitions and funnel | +2.2 | Head of Growth · 6 Nov | In progress |
| 2 | Track key conversions as events CriticalVisits are not results. | MEA-02Measurement and data | +2.2 | Head of Growth · 15 Nov | Not started |
| 3 | Name one accountable owner for growth CriticalCompanies with one growth-oriented executive grew up to 2.3 times more than those with several (McKinsey, 2025; correlation). | OWN-01Ownership and operating rhythm | +2.2 | Head of Sales · 24 Nov | Not started |
| 4 | Own your ad, analytics and CRM accounts CriticalA company that does not own its accounts does not own its data or its history. | OWN-06Ownership and operating rhythm | +1.5 | Marketing Ops · 3 Dec | In progress |
| 5 | Keep non-essential tags off until consent CriticalTracking without valid consent invalidates the data and creates liability. | CMP-02Compliance and consent | +2.2 | Head of Growth · 12 Dec | Not started |
| 6 | Confirm evidence: Collect and record consent for commercial messagesSending commercial messages without recorded consent exposes the organisation to penalties. | CMP-03Compliance and consent | Proof | No owner | Evidence missing |
| 7 | Write the marketing-to-sales handoff ruleThe handoff is where most pipeline is lost. | DEF-04Definitions and funnel | +2.9 | Head of Sales · 21 Dec | Waits for DEF-01 |
| 8 | Confirm evidence: Keep customer data in one system of recordCustomer data split across spreadsheets cannot be measured or governed. | TEC-02Technology stack | Proof | No owner | Waiting for confirmation |