From signup to roadmap in one sitting.
The audit takes 20 to 30 minutes. It is not designed to be completed in two. Companies that want real answers give it real attention.
Answer the audit
Five context questions establish your industry, revenue stage, team size, primary challenge, and revenue model. Then the scored questions, organized across nine dimensions. Each question has four answer options describing increasing levels of maturity: absent, early, established, optimized.
Questions that do not apply at your stage are excluded from scoring entirely. A pre-revenue company is not penalized for having no churn metric. There is no churn to measure yet.
How do you track whether customers are staying?
Get your Growth Score
Each dimension produces a score between 0 and 100. Dimension scores are weighted by your revenue stage and combined into the overall Growth Score. The weights shift as companies scale: retention, product-market fit, and activation dominate early, while revenue, operations, and systems matter more later.
The score is deterministic. The same answers always produce the same diagnosis. No black box.
Work the roadmap
The platform generates a prioritized roadmap from your results: what is urgent, what is important but not urgent, and what can wait. Each task names the dimension it improves and the reasoning behind it.
Tasks are tracked inside the platform. Mark them complete and your projected Growth Score responds, so you can see the system improving before you re-audit.